Marketing
is all about connecting buyers and sellers. We can think of
marketing as the different ways businesses create a "bridge" between
products & services and their customers. Any activity that
helps bring buyers and sellers together is marketing.
It is a dynamic field and, since virtually all
businesses, nonprofits, and even public agencies need to earn revenue,
is happening all around us. The best way to learn marketing, is
watch what successful companies are doing today. That's why I
publish Mr. B's Takin' Care of
Business marketing newsletters (downloadable, printable pdf
files).